What is Huxe, by former NotebookLM product and dev team?
Is media consumption that's personalized in audio, the future? Calendar and Email syncs on your commute. You, listen quietly, a bit amazed. It's Huxe.
If you like the idea of deeper personalization and audio, this might be worth a share.
Today something a bit different - an FYI. This is not a sponsor or an endorsement, just sharing my curiosity.
I am fairly interested in the intersection of media consumption and AI. I have been wondering if Generative AI (if it was a legit boom) would create better or more engaging apps? So far this does not appear to be the case. Outside of ChatGPT and those trying to compete with it.
There is a lot of turnover on these Top AI app lists:
Everyone from Google, xAI, DeepSeek to Mistral are basically just doing the same boring chatbot experiences and interface, as if the world needed fourteen of those? I’ve been enthusiastically waiting for Huxe, which is audio meets personalization in news consumption - or something along those lines.
I’ve spent some time with the app and I think it has potential. In 2025 I’ve been spending more time on advanced voice mode with Grok, ChatGPT and even Claude and Gemini. Voice-AI is nice because it’s hands-free. This is the motto of Huxe:
The most personalized content on the internet: made only for you.
It does feel like a child of NotebookLM, and for good reason.
So what would personalized micro podcasts feel like? Huxe is a great pilot along those lines. Sort of what I wish ElevenLabs would have done:
TechCrunch notes, “inspired by the success of the project, three devs who worked on NotebookLM since its inception are now building an audio-first app called Huxe, which can similarly help users dive deep into topics by generating a “podcast” with multiple AI hosts.”
Huxe pushes intelligence to you: contextual, personal, and interactive, instead of waiting for you to prompt it.
I need Generative AI if it’s a legit “general purpose technology” (which doesn’t seem to be the actual case) to be able to develop apps that bring new experiences.
“While building Notebook, I met a lot of people like me. They were users of the app in the early days, and the ones that gave me the most conviction that we were on to something. Everyday people who desperately needed to stay on top of information to get ahead: students, lawyers, salespeople, mechanics, chefs, entrepreneurs. They loved that we were building something that helped make it easier to get the info they needed. But I still felt like something was missing. You still had to know exactly what to search for, what doc to upload, even what prompts to write.” - Raiza Martin
As a News junkie I’m always looking for more innovative ways to make consumption feel more attuned to my own core interests. I think Huxe can provide some value here.
So how is this personalized?
There is this thing called Live Stations: where you can spin up AI-powered radio about any topic, subreddit, URL, X username even. So you can follow not just topics but people that matter to you.
This is very granular control of the personalization element here with Generative AI where you able to follow everything from personal brands to a micro niche (some Subreddits are fairly specific).
Huxe says it’s building intelligence that works for you. It knows what you care about, finds what matters, and delivers it in audio while you walk, commute, and live your life.
Here’s what Huxe can create:
The Core Layers of the Huxe Experience
Here we are pushing into new audio territory with Gen AI:
Daily Briefings
Live Stations
DeepCasts
Let’s try to describe what they are and what they do:
Daily Briefings: Your personalized morning update. Emails, calendar, news—curated and contextualized. Five minutes while making coffee, and you’re caught up.
Live Stations: Always-updating audio streams on topics you care about. Create one for your industry, your hobbies, your obsessions. They pull from everywhere, stay current, never repeat. Share them with the world or keep them private. Like having a research team working 24/7 on your interests.
DeepCasts: AI-generated podcasts on any topic, created just for you. Sometimes Huxe surprises you with one based on your interests. Sometimes you ask for one. From “everything about my competitor’s new product” to “the history of the street I live on”—instant expertise on demand.
The Angels and pre-seed investors are also very notable: The startup said on Tuesday that it had raised $4.6 million in funding from Conviction, Genius Ventures, Figma CEO Dylan Field, and Google Research’s chief scientist, Jeff Dean. It’s I’ll say somewhat rare to find a female led startup like this in the Generative AI sphere.
This is as direct a descendent product as you can get from NotebookLM. That did become fairly popular and which I covered many times. VoiceAI efforts don’t usually have a long shelf-life, but in the era of ElevenLabs, and the mid AI hype cycle, Huxe has fairly good timing.
As with so many things, you have to launch the product while you are essentially testing and polishing it - so it’s fairly early-access. The content feels a bit less lame than when NotebookLM Audio Overviews first game out.
The content is always fresh, personalized to you, and interactive.
Basically this is their Beta Launch I guess you’d call it. The app launched on an invite-only basis in June, and is now available to everyone on iOS and Android.
A NotebookLM
The team said:
“In early access, we learned that a personalized, proactive AI has so much value and a real place in people’s lives. We’re building for a world where staying informed doesn’t mean staying glued to a screen. Where intelligence is ambient, not addictive. Where you can be both connected and present.”
Huxe can sync with both your Calendar and Gmail to provide a kind of “HER” type experience. So depending on how far you want to go, real personalization might become possible here for making your commute experience a bit more valuable.
I find ElevenLabs fairly useful as a creator and as a consumer I think I might be spending some time with Huxe. Voice AI and personalized Audio experiences is also part of the next ambient computing interface we need to develop to make the internet a healthier place.
From daily briefs to live radio to AI that actually listens back with you, I want to feel that curated content is deeply personalized to me. Huxe achieves this feeling on first try.
I don’t mean be to partial but you can tell that there was a female product lead presence here that’s both apparent in the design and attention to detail that I like very much. Women in AI are super important to build better user-experiences and products that just feel more humanized. Huxe has that “I don’t know what” quality that differentiates itself in the harmonized vibe.
Raiza Martin, along with Jason Spielman and Stephen Hughes, left Google in December 2024 to explore their own ideas.
In around March, 2025 the team pivoted to build this (HER like) personal assistant in March 2025 that can track your calendar and Email for you but also provide you with curated content on the topics and people you follow. That’s a big ASK but one that I find very seductive.
If you have used advanced Voice Mode at all you find that you develop a certain fondness for the approach (.e.g Grok with humor) and I can see myself doing the same with Huxe. To trust it enough to share access to my Gmail and Calendar I’d need this sort of bond.
So what you see is what you get six months later but very much in flux and development.
“During this phase, we realized that people liked having the ability to generate audio for different topics. We also observed that people often used the app at specific times to get their daily brief or catch up with news while getting ready.” - Martin
It’s like NotebookLM Extended
It’s a bit hard to pin down for me, but right now (September, 2025) - Huxe essentially gives you a daily briefing based on the emails you receive and by connecting to your calendars to understand your schedule. It also lets you explore topics, and like NotebookLM, it will generate a podcast with AI hosts discussing the topic.
But can this develop into a full-blow Voice Personal AI assistant? That’s what I’m waiting to see.
I’ll trust the Martin edge on this one. 🤗 Huxe could evolve into HER, just don’t tell anyone.